Consumer Evolution: Navigating the Future of Consumer Markets

The consumer industry continues to be a hotbed of innovation, with activity driven by environmental sustainability, health and wellness, convenience, and aesthetics, and the growing importance of technologies such as AI.

Dive into the dynamic landscape of Future of Consumers Market trends with our comprehensive analysis. Explore the innovations, changing behaviors, and key players shaping the future of consumer markets. Stay ahead in the evolving world of commerce as we unravel insights into market dynamics, technological disruptions, and the transformative forces driving progress in this dynamic and ever-changing landscape.

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Innovation Landscape in the Future of Consumers Theme

Sustainability: Textured Vegetable Proteins (TVP)

Textured or texturized vegetable protein (TVP), also known as textured soy protein (TSP), soy meat, or soya chunks is a defatted soy flour product, a by-product of extracting soybean oil. It is often used as a meat analog or meat extender. It is quick to cook, with protein content comparable to certain meats.

The US, China, Korea, and Australia among others are some of the leading geographies innovating in TVP. Among them, the US has the highest share.

Health Wellness: Recombinant Steviol Glycosides (RSG)

RSG are a type of high-intensity sweetener derived from the stevia plant. They are produced using genetic engineering techniques to create yeast or bacteria that can produce the sweet compounds found in the stevia plant. They are approved for use as a sweetener in many countries around the world.

The US, China, Korea, and Australia among others are some of the leading geographies innovating in RSG. Among them, the US has the highest share.

Generative AI

Generative AI refers to a category of artificial intelligence techniques and algorithms that are designed to generate new data or content that is similar to what it has been trained on. This can include text, images, videos, music, and other types of content. Examples of generative AI include image and video synthesis, text generation, music composition, etc.

The US, China, Europe, Korea, and Australia among others are some of the leading geographies innovating in generative AI. Among them, the US has the highest share, followed by China and Europe.