Music marketing is a complex field, and there are many parts to the whole. When searching keywords to locate authentic best music promotion services industry experts for interview, I came across hundreds (if not thousands) of articles that discussed the topic at hand. To my surprise, the technique of article spinning was alive and well. Not that any subject should be exclusively untouchable to this technology, but because of my love of music and the process of music creation; I noticed with a heavy heart.
There are so many best music promotion services trying to succeed that many will find the first "expert" who calls herself an expert. Any circumstance can help anyone at any time, but not because of the skill-set of one or the other. But because of (let's call it) karma, luck, skill, hard work, fate or accident. So,
Tip#1 is this: when you read an entry about music marketing and see a colloquial expression commonly known to your industry as being stiff, incorrect, anomaly-like (similar to what Ziva in NCIS does when she tries to use idioms and transposes or substitutes synonyms), be aware of whether or not the article has been spun from a machine/software program/virtual assistant factory. And, in this case, the info could be valuable to you anyway. You never know, but be diligent and aware.
Tip #2 is this: when you subscribe to a music blog, article, forum, network; pick the right level of each to match your expertise. If you are just beginning, it really matters. But, it's the same tip wherever you are. Research, research, research. Check out the musical, creative and intellectual credibility of the owner/organizer/author before you proceed.
Tip #3 is this: you have to look at the competency of the author, coach, expert by researching that person, through accomplishment. Go to LinkedIn or Wikipedia or call a reputable Music Coalition to see what is said by others. Be careful not to read testimonials that people have written about themselves. Although they may be accurate and honorable, it is always better to get a reco (Boiler Room [the movie] reference for recommendation) from an outsider.
Tip #4 is this: if the headline grabs you, and it addresses exactly what you are looking for; read on. Even if you find the author has not accomplished anything, the subject might still help your path. Take the headline's keyword to look for other material on your subject. You will begin to become more sensitive to quality if you do this.
Tip #5 is this: use very precise key words when searching for your subject or your expert online. The more precise you can be about what you want, the more information you will pull up. Example: "jazz musician marketing" pulls up 2000 searches as opposed to 11000 searches for "jazz marketing." You want your best bang for your buck, your buck being your time.
Bottom line, there is a lot of information out there. Music marketing is a vast field with many compartments. These days, everyone is a coach, so be vigilant rather than gullible. Enjoy the knowledge, discard the rest. Be diligent when you choose a music network or website with which to affiliate. Keep your eye on raising yourself and promoting your music. All that glitters is not gold in music marketing.
